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10 Best Trademark Registration Services

Jodie Price

By Jodie Price | Updated November 10, 2025

A strong trademark protects your name, logo, or slogan from misuse and ensures exclusive rights to your brand. The best trademark registration services simplify filing, reduce errors, and strengthen legal protection. Depending on your budget and support needs, you can opt for basic filing help or full legal guidance to protect your brand identity.

  • LegalZoom

    LegalZoom offers trademark registration services starting at $249, which includes a standard trademark search. The process has a turnaround time of at least six to nine months, aligning with typical USPTO review periods. This makes it a practical option for small businesses seeking affordable support with essential search coverage.

    Editor’s Take

    LegalZoom provides trademark registration services starting at $249 for a DIY package that includes filing, a basic search, and guided support. You can add a comprehensive search for $249 or choose attorney-led filing for $599. If an application is denied, LegalZoom offers a free refile for a different mark.

    This platform is especially helpful for small business owners who have never registered a trademark before. Even the DIY plan includes filing support and ready-to-use documents, making it easier to navigate the process without a lawyer.

    While LegalZoom isn’t the cheapest option, it stands out for its convenience and broad legal offerings beyond trademarks, such as LLC formation and copyright services. The main value comes from its brand recognition and ability to serve as a one-stop shop for legal needs.

    Pros & Cons

    Pros

    • Well-known provider with strong brand recognition
    • Offers trademark search, filing, and attorney review options
    • Provides additional services like LLC formation, copyright, and patent help
    • Easy online platform with step-by-step guidance
    • Access to customer support and legal plans for ongoing needs

    Cons

    • Higher pricing compared to many competitors
    • Some features, like attorney review, cost extra
    • Processing times may be slower than specialized trademark-only services
    • Not ideal if you only want the lowest-cost filing option
    • Customer support quality can vary depending on the issue

  • Trademark Engine

    Trademark Engine provides trademark registration services starting at $99, making it one of the more affordable options available. It includes a standard trademark search to check for potential conflicts before filing. The expected turnaround time is about eight months, which is consistent with USPTO processing timelines.

    Editor’s Take

    Trademark Engine specializes in trademark services, making it a focused option rather than a broad legal platform. Plans start at $99 for basic registration, while the $199 Deluxe plan includes 24-hour application processing, private registration to protect your information, and extras like a customized cease-and-desist letter.

    This platform is a solid choice if you want to file quickly and at a lower cost than hiring an attorney. The Deluxe plan’s expedited processing ensures your application reaches the USPTO faster, which is helpful if timing is a priority.

    Beyond filing, Trademark Engine also offers monitoring, renewals, and enforcement tools to help protect your mark. It’s best for simple cases; for trademark conflicts or legal disputes, you need an attorney for proper representation.

    Pros & Cons

    Pros

    • Low-cost filing compared to attorney fees
    • Simple online application process with step-by-step guidance
    • Offers monitoring and renewal services to protect your mark long-term
    • Provides templates for enforcement actions like cease-and-desist letters

    Cons

    • Not a law firm, so no legal advice or representation is included
    • Limited support for complex or disputed trademarks
    • Extra services can increase costs quickly
    • Customer support may not match the depth of attorney-led services

  • Rocket Lawyer

    Rocket Lawyer offers trademark registration starting at $99, or $89 for members, making it accessible for budget-conscious users. Each package includes a standard trademark search to help identify potential conflicts. The turnaround time typically ranges from 10 to 11 months, aligning with USPTO processing times.

    Editor’s Take

    Rocket Lawyer provides trademark registration and general legal services, starting at $99. Its $499 package includes expedited filing, cease-and-desist letters, and attorney consultations, along with access to broader legal tools. However, state and common law searches cost extra, making coverage less comprehensive than it first appears.

    This platform is best suited for small businesses or startups that want more than just trademark help. A membership offers access to legal documents, contracts, and business formation support, making it more versatile than providers that only handle trademarks.

    If you only need a simple, low-cost filing, Rocket Lawyer may not be the most affordable choice. But if you expect to need broader legal assistance, the bundled membership and attorney consultation can provide long-term value.

    Pros & Cons

    Pros

    • Offers both one-time trademark filing and ongoing subscription plans
    • Includes access to attorneys for advice and document review
    • Provides additional services like LLC formation, contracts, and registered agent support
    • User-friendly platform with clear pricing options

    Cons

    • Subscription may cost more than standalone trademark services if you only need filing
    • Some services require extra fees beyond the base plan
    • Best value comes from using multiple features, not just trademark registration
    • Limited appeal if you want only the lowest-cost filing option

  • JPG Legal

    JPG Legal starts at $399 and includes standard trademark searches with every plan, ensuring thorough checks before filing. The typical turnaround time for registration is nine to 12 months, depending on USPTO processing. This makes it a reliable option for those who want attorney-led oversight and clear pricing.

    Editor’s Take

    JPG Legal offers transparent pricing, starting at $399 plus a $350 filing fee, clearly stated upfront. A licensed attorney, not support staff, handles your filing and minor office actions at no extra cost. This direct attorney involvement provides added accuracy and peace of mind throughout the trademark process.

    The service is a strong fit for small businesses, startups, and entrepreneurs who want personalized legal support throughout trademark registration. By working directly with attorneys rather than automated systems, you gain access to expert advice both before and after filing.

    JPG Legal is a boutique law firm that specializes in trademarks and does not provide the wider range of services offered by larger firms. Still, if your priority is attorney-led filing with clear pricing and reliable guidance, it’s an excellent choice.

    Pros & Cons

    Pros

    • Flat-rate pricing with no hidden fees
    • Direct access to licensed trademark attorneys
    • Strong focus on trademark law rather than general legal services
    • Transparent process with clear cost breakdowns

    Cons

    • Smaller firm with limited service range outside trademarks
    • No bundled extras like registered agent services
    • May not be the fastest option compared to automated platforms
    • Higher cost than basic DIY filing through the USPTO

  • Trademark Plus

    Trademark Plus starts at $49, making it one of the more affordable options for trademark filing. Trademark searches are only included with premium plans, so basic users may need to upgrade for added protection. The turnaround time typically ranges from eight to 12 months, aligning with USPTO processing times.

    Editor’s Take

    Trademark Plus is one of the more affordable options for filing a trademark, offering federal search, prep, and filing with select plans. It even includes a 30-day money-back guarantee, though the long USPTO processing times make that feature less practical. For small business owners who just need a straightforward filing, it’s a simple, budget-friendly choice.

    The platform is especially helpful if you’ve already confirmed your trademark’s availability and don’t need much guidance. It provides enough step-by-step direction to avoid common filing mistakes without adding unnecessary complexity.

    Customer support in the basic plan is limited, and you’ll need to upgrade for additional assistance during registration. Trademark Plus works best for entrepreneurs who want a no-frills filing solution rather than full-service legal advice.

    Pros & Cons

    Pros

    • Lower cost than hiring a trademark attorney
    • Easy-to-follow online platform
    • Provides access to basic legal support
    • Suitable for small businesses and startups
    • Helps reduce filing errors with guided forms

    Cons

    • Limited legal advice compared to full-service law firms
    • Not ideal for complex or international trademarks
    • Customer support may be less personalized
    • Extra fees for add-on services
    • May lack advanced monitoring tools for long-term protection

  • TrademarkCenter

    TrademarkCenter starts at $300 and includes a standard trademark search with its services. The turnaround time can take up to 18 months, which reflects the longer end of USPTO processing. This makes it a solid choice for those who want a thorough filing process and are prepared for a longer wait.

    Editor’s Take

    TrademarkCenter offers a 100% satisfaction, money-back guarantee with no time limit, a rare feature among competitors. The $300 Standard package includes a federal search, while the $495 Premium plan adds a comprehensive conflict search. Both options come with attorney consultation and ongoing monitoring for extra confidence and protection.

    This platform is ideal for small businesses seeking detailed federal, state, and common law trademark searches before filing. While the initial pricing seems high, it offers good value compared to other comprehensive search services, ensuring better protection and fewer conflicts in the future.

    If you want a straightforward filing process with extra assurance against trademark conflicts, TrademarkCenter is a strong option. Its combination of search depth, attorney input, and ongoing monitoring makes it practical for businesses looking to secure their brand.

    Pros & Cons

    Pros

    • Step-by-step filing guidance reduces mistakes
    • Lower cost than hiring a trademark attorney
    • Deadline reminders help you stay compliant
    • Optional monitoring services for added protection
    • Online dashboard keeps documents organized

    Cons

    • Limited legal advice compared to full-service law firms
    • Complex cases may require outside attorney support
    • Extra fees for monitoring and enforcement tools
    • Not ideal for international filings
    • Customer support may be less personalized than boutique firms

  • Trademark Factory

    Trademark Factory starts at $2,495 and includes a comprehensive trademark search with its packages. The turnaround time is about 12 months, giving you thorough coverage and professional oversight throughout the process. While it comes at a higher cost, it’s designed for those who want extensive support and peace of mind.

    Editor’s Take

    Trademark Factory includes a federal trademark search with every package and offers pre-filing refunds. The higher-tier plans provide a refund if your trademark is rejected, along with handling of all office actions, both minor and major. Pricing ranges from $2,495 to $5,995, reflecting the comprehensive nature of its packages.

    For those who want maximum coverage, the most expensive plan includes lifetime monitoring of your trademark and defense in opposition proceedings at the Trademarks Office. While the cost is high, it can be worth it for entrepreneurs seeking peace of mind and professional legal support.

    This service is ideal for business owners who prefer attorney-backed filings and predictable outcomes over DIY filings. Trademark Factory may not be the cheapest choice, but it provides confidence and security for those seeking a lawyer-driven process.

    Pros & Cons

    Pros

    • Flat-fee pricing with no hidden costs
    • Legal team manages the entire process
    • Includes a money-back guarantee if registration fails
    • Helpful for businesses planning long-term brand growth

    Cons

    • Costs more than DIY filing through the USPTO
    • May not be ideal if you only need basic filing support
    • Limited flexibility for those who want partial services
    • Focused mainly on trademark registration, not broader legal needs

  • MyCorporation

    MyCorporation starts at $199 but does not include a trademark search in its base package. The turnaround time ranges from nine to 16 months, depending on the complexity of the filing. It’s a budget-friendly option for straightforward applications but may require add-ons for more thorough protection.

    Editor’s Take

    MyCorporation offers affordable packages, with its basic $199 plan covering application preparation and filing. Comprehensive searches cost extra, ranging from $249 to $499 depending on whether you’re checking plain text, stylized text, designs, or logos. Occasionally, these fees may be reduced or waived during promotions.

    This service is best for those who prefer a DIY approach but still want structured support in the filing process. MyCorporation offers a simple and affordable way to register a trademark, though its base plan lacks many extras.

    It’s particularly useful for small businesses and startups that value affordability and simplicity. For bundled features or legal guidance, consider other providers. For basic filings, MyCorporation offers an accessible process.

    Pros & Cons

    Pros

    • Offers bundled services beyond trademarks, like LLC and corporation filings
    • Provides compliance reminders to help you stay on track
    • Experienced provider with a long history of serving small businesses
    • Application review reduces the chance of filing mistakes
    • Customer support available by phone and online

    Cons

    • Trademark filing fees are higher than filing directly with the USPTO
    • Some advanced legal needs may require an attorney instead
    • Extra features may increase costs if you only need a simple trademark
    • Processing times depend on USPTO, so results are not instant
    • Limited customization compared to full-service law firms

  • Trademark Express

    Trademark Express starts at $400, with comprehensive trademark searches available only in the $700 package and above. While the turnaround time is not specified, the service emphasizes thorough research and filing options. It’s a better fit if you want detailed support rather than just a basic filing.

    Editor’s Take

    Trademark Express offers two main plans for trademark registration. The basic plan costs $400 and covers preparation and filing, while the comprehensive research plan adds federal, state, and common law searches for an extra $400. A combined package is also available at $700, which includes both filing and research together.

    This service is ideal for small to mid-sized businesses looking for more than just filing; it includes an option for professional review by a specialist. The additional oversight reduces errors and increases your chances of USPTO approval, particularly if your brand name or logo has potential conflicts.

    While not the cheapest option, Trademark Express strikes a balance between affordability and professional support. For business owners who want a thorough search and a bit of peace of mind, it can be a worthwhile investment compared to bare-bones DIY services.

    Pros & Cons

    Pros

    • Direct access to specialists for application review
    • Helps reduce filing errors and USPTO rejections
    • Good option for complex brand names or logos
    • Personalized guidance compared to automated filing services

    Cons

    • Higher cost than basic online platforms
    • Not a substitute for full legal advice from an attorney
    • May be more than you need if your trademark is very simple
    • Limited legal services outside of trademark registration

  • Trademark Firm

    Trademark Firm starts at $775 and includes a comprehensive trademark search with its packages. The turnaround time is longer than many competitors, ranging from 12 to 24 months. It’s a solid choice if you want in-depth search and filing support but can accommodate a slower process.

    Editor’s Take

    Trademark Firm emphasizes transparency by revealing all trademark registration fees upfront. Prices range from $775 to $2,525, with the higher-priced “A to Z” package including USPTO fees. They also provide discounted packages for multiple trademark searches, though the lower-priced plans only cover minor office actions.

    This service is best for those who want a full search combined with filing support. While the processing time may be longer than some competitors, the thorough approach helps reduce the risk of conflicts and errors in your application.

    Trademark Firm can be a smart option for small businesses or entrepreneurs who value clarity in pricing and thorough coverage. If you want peace of mind knowing your filing is backed by a complete search and professional oversight, this service could be worth the investment.

    Pros & Cons

    Pros

    • Professional guidance reduces mistakes in filing
    • Helps with trademark searches to avoid conflicts
    • Can provide ongoing legal support and monitoring
    • Saves time compared to doing it yourself
    • Some firms offer bundled business services

    Cons

    • Service fees add to the USPTO filing cost
    • Not all firms include attorney review in base packages
    • Processing times still depend on USPTO, not the firm
    • Quality of support varies between providers
    • May be unnecessary if your application is simple and low risk

Frequently Asked Questions

What are the key factors to consider when choosing a trademark registration service?

You should look at the quality of the trademark search, the clarity of pricing, and whether the service offers a money-back guarantee. Some services also provide attorney support, which can help if your application faces challenges.

How do trademark search services differ among providers?

Some companies only run a basic database search, while others include a more detailed review to check for conflicts. Higher-level services may include attorney-led searches, which reduce the risk of rejection.

What are the pros and cons of using online trademark registration platforms?

Online platforms often cost less and provide step-by-step filing tools. However, they may not offer the same level of legal guidance as working directly with an attorney. You may also face extra fees for services beyond the basic filing.

Can I file a trademark on my own?

Yes, you can apply directly with the United States Patent and Trademark Office (USPTO) and pay the filing fee yourself. While this can save money, small mistakes may delay or jeopardize approval. Many business owners use a trademark service or attorney to ensure accuracy and compliance.

What can’t be registered as a trademark?

Trademarks only protect business names, logos, or slogans, not inventions or creative works. Those require patents or copyrights. You can’t trademark generic or misleading terms, and each unique name or logo must have its own registration to ensure legal protection.