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4 Best Wix Alternatives
By Jodie Price | Updated November 10, 2025
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Shopify
For those who want powerful selling tools, the “Best for E-Commerce” pick is Shopify. Plans start at just $5 per month and include e-commerce features across all tiers. With over 8,000 third-party integrations, plus added CRM and ERP options on the Plus plan, Shopify makes it easy to scale your store as your business grows.
Expert Take
Shopify offers a powerful e-commerce ecosystem with unlimited products and storage, even on its Basic plan. Its built-in sales tools and broad integrations support long-term growth, though advanced customization may require professional assistance, making it better suited for scaling businesses than for simple, budget-friendly setups.
Another advantage of Shopify is its SEO automation. The platform handles technical tasks like sitemap and robots.txt creation, saving you time compared to more manual processes. Both Shopify and Wix provide solid SEO tools, but Shopify’s automation gives it an extra edge for business owners who want to streamline optimization.
Overall, Shopify’s strengths include easy scalability, a wide app marketplace, and strong e-commerce tools. If your priority is selling online with growth in mind, it delivers more flexibility and power than Wix, though often at a higher price point.
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WordPress.org
For users who want flexibility and control, the “Best for Portability” option is WordPress.org. It can be used for free or with hosting plans starting at $9 per month, giving you access to thousands of plugins for customization. E-commerce is supported through add-ons like WooCommerce, making it a versatile choice for building scalable websites.
Expert Take
WordPress.com simplifies website creation by combining hosting, a visual builder, and WordPress.org’s core features in one platform. While it limits advanced tools to higher-tier plans, it offers a cleaner setup and easier management for beginners, trading full customization for convenience, speed, and an all-in-one dashboard experience.
WordPress.com is less flexible than Wix but offers better portability, enabling users to easily move their sites to other hosts. Wix sites are limited to their platform, but WordPress.com allows for easier growth, making it a better choice for beginners who want simplicity now and the option to expand later.
Ultimately, WordPress.com suits those who value convenience and hosting bundled together, while WordPress.org remains the better choice for full control and scalability. Beginners often start with WordPress.com for its simplicity, then move to WordPress.org as their site grows.
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Strikingly
For those who want a straightforward builder, the “Best for Simple Sites” option is Strikingly. It starts free, with paid plans beginning at $12 per month, but offers only minimal third-party integrations through embedding. E-commerce is available on select plans, though transaction fees apply, making it more suitable for basic websites than for large online stores.
Expert Take
Strikingly is built for simplicity, making it a solid option if you’re new to website building or need something online quickly. Its editor is intuitive, focusing on one-page layouts ideal for portfolios, community events, or informational business sites. While less powerful than Wix, it provides essential tools without overwhelming users.
For customization, Strikingly offers basic SEO settings and, on paid plans, options for custom code injection to refine your site further. Templates are varied and professional, avoiding the cookie-cutter feel some builders have. However, it’s not recommended for e-commerce, as features are limited and transaction fees are steep.
Although pricing is generally lower than Wix, savings often require longer-term commitments and come with no refund policy, so testing the free plan first is wise. If your priority is speed and ease of use over advanced design flexibility, Strikingly provides a practical, beginner-friendly solution.
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Squarespace
The “Best for Beginners” option is Squarespace, with plans starting at $16 per month when billed annually. It supports around 50 third-party integrations, giving users flexibility without overwhelming complexity. All plans have built-in e-commerce, making it easy to create a professional online store.
Expert Take
Squarespace strikes a balance between ease of use and design flexibility, offering a clean drag-and-drop editor with high-quality templates. While it’s less customizable than Wix, it avoids many of the technical hurdles, making it easier to create a professional-looking site quickly. This middle ground is especially helpful if you want polished results without advanced technical skills.
The platform includes built-in tools for blogging, SEO, and e-commerce, allowing you to sell products, manage inventory, and accept payments through providers like Stripe or PayPal. It offers more design flexibility than Shopify, making it appealing to creative users and small businesses, despite having fewer integrations.
Squarespace pricing is higher than some competitors and lacks a free plan, but hosting, security, and support are included. If you prioritize beautiful templates and an all-in-one solution that works for both online stores and content-focused sites, it’s a strong choice.
Frequently Asked Questions
What are the top features to look for in a website builder?
You should look for drag-and-drop editing, responsive templates, built-in SEO tools, and reliable hosting. Strong e-commerce support, third-party app integrations, and affordable pricing tiers also matter. Security features like SSL certificates and regular updates are important for protecting your site.
Do website builders offer built-in SEO tools?
Yes. Most include SEO settings for metadata, alt text, and custom URLs, along with analytics integrations. These tools help optimize pages for search visibility and track traffic performance over time.
How do website builders simplify maintenance and security?
Most platforms handle hosting, software updates, and SSL certificates automatically. This reduces the technical workload for users, keeping websites secure and performing efficiently without needing separate maintenance services.
Can I customize my website without knowing how to code?
Yes. Many builders offer intuitive visual editors that let you change layouts, fonts, and colors through simple drag-and-drop interfaces. Some also allow advanced users to edit CSS or HTML for finer control.
What types of businesses benefit from using website builders?
Website builders are used by freelancers, small businesses, online stores, and service providers. They streamline tasks like online booking, payments, and customer communication, helping teams focus on growth instead of site management.