All logos, product names, and company names mentioned on this site are the property of their respective owners and are used for identification purposes only. Their use does not indicate any partnership, endorsement, or approval by these owners.

10 Best Online Marketing Degrees

By Jodie Price | Updated November 10, 2025

An online marketing degree builds skills in strategy, analytics, and digital tools like SEO and social media, preparing you for diverse marketing careers. Flexible online programs let you study from anywhere while gaining the expertise to stand out in a competitive job market.

University of Wisconsin – Madison

The University of Wisconsin–Madison earns recognition for the “Highest Student Graduation Rate,” with a 90% completion rate that reflects strong academic support and student success. Its program tuition is set at $500 per credit, offering a balance of quality education and value.

Why We Picked It

UW–Madison offers an online Bachelor of Business Administration with a marketing specialization, designed for transfer students with at least 12 credits. The program runs fully online with part-time, eight-week courses, though first-year students are not eligible to apply. This flexible format makes it easier for working students to complete their degree.

The university is also recognized for affordability, charging the same tuition for in-state and out-of-state students. On average, it covers more than 114% of tuition through institutional aid, the highest of any school ranked, making it an especially cost-effective option.

What To Know

Category	Details
Flexibility Rating	High – online courses with part-time and full-time options
School Type	Public research university
Institutional Accreditation	Higher Learning Commission (HLC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	$70
Degree Credit Requirements	About 120 credits
Example Major-Specific Courses	Digital Marketing Analytics, Consumer Behavior, Marketing Research
Concentrations Available	Digital Marketing, International Business, Marketing Research
In-Person Requirements	Fully online with some optional on-campus opportunities

You can complete the program fully online, but you may choose to engage in hybrid opportunities like networking events or research projects. The AACSB accreditation signals a high-quality business education, which employers recognize. Courses focus on both digital tools and traditional marketing principles, preparing you for roles in diverse industries.

Maryville University of Saint Louis

Maryville University of Saint Louis is highlighted for having the “Lowest Student-to-Faculty Ratio,” giving students more personalized academic support. The program tuition is $575 per credit, and the school reports a 74% graduation rate, reflecting strong outcomes.

Why We Picked It

Maryville University offers an online Bachelor of Science in Marketing with flexible asynchronous classes and multiple annual start dates. While it has one of the higher tuition rates and charges a $475 technology fee each semester, the program is supported by strong outcomes, including a low 13-to-1 student-to-faculty ratio.

The university is also highly accessible, with a 94% acceptance rate, giving applicants a strong chance of admission. Online marketing students can even earn credits toward a graduate degree through Maryville’s Early Access program, making it easier to continue their education.

With established experience in online learning and strong student support, Maryville provides a balance of flexibility and academic quality.

What To Know

Category	Details
Flexibility Rating	High – fully online with asynchronous classes
School Type	Private, nonprofit university
Institutional Accreditation	Higher Learning Commission (HLC)
Programmatic Accreditation	Accreditation Council for Business Schools and Programs (ACBSP)
Application Fee	Free
Degree Credit Requirements	About 128 credits
Example Major-Specific Courses	Professional Marketing, Consumer Behavior, Digital Marketing Strategy
Concentrations Available	Business administration, digital marketing, finance, management
In-Person Requirements	None; programs are 100% online

You can complete the degree entirely online, which allows you to work while studying. Courses cover both foundational business skills and marketing-specific training, giving you a mix of theory and applied learning. Concentrations let you tailor your studies to your career goals.

George Mason University

George Mason University is recognized as “Best for Postgraduate Earnings,” reflecting its strong career outcomes for graduates. The program tuition is $433 per credit for in-state students, and the university reports a 73% graduation rate.

Why We Picked It

George Mason University offers an online B.S. in Business with eight specialization options, including marketing. Students can complete all coursework online through asynchronous or synchronous classes, providing flexibility for different learning styles. This setup makes it especially convenient for working professionals balancing studies with other commitments.

Despite having one of the higher tuition rates, GMU delivers strong student outcomes. It ranks high for graduation rates, boasts the highest median alumni earnings 10 years after graduation, and maintains low student loan debt and default rates.

With its strong academic reputation and emphasis on career readiness, GMU’s online marketing program combines flexibility with proven results. It prepares students for competitive roles in marketing while offering financial outcomes that make the investment worthwhile.

What To Know

Category	Details
Flexibility Rating	High – asynchronous online format with part-time and full-time options
School Type	Public research university
Institutional Accreditation	Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $70
Degree Credit Requirements	Around 120 credits
Example Major-Specific Courses	Digital Marketing Strategy, Consumer Behavior, Marketing Analytics and Management
Concentrations Available	Digital Marketing, Market Research, Brand Management
In-Person Requirements	None for most online programs; optional residencies or networking events

This structure gives you a clear sense of the program’s commitment to flexibility, accreditation, and professional preparation. You can pursue the degree fully online while knowing it meets rigorous academic standards.

University of North Carolina at Greensboro

The University of North Carolina at Greensboro is highlighted as “Best for Networking Opportunities,” offering students valuable connections alongside academic learning. The program tuition is $184 per credit for part-time, in-state students, with a graduation rate of 59%.

Why We Picked It

UNC Greensboro offers an online B.S. in Marketing with concentrations in digital marketing, professional selling, and strategic marketing. While students can complete the program fully online, they also have the option to attend campus networking events like Company Spotlights, which connect them with local organizations.

The school is also highly accessible, with one of the lowest average tuition rates among ranked programs and a 90% acceptance rate. Over half of its undergraduates receive Pell Grants, making it an excellent option for students looking for affordability and academic quality.

By combining low tuition, flexible course delivery, and valuable networking opportunities, UNC Greensboro provides a cost-effective pathway to marketing careers. Its mix of online learning and real-world connections ensures graduates are well-prepared for the job market.

What To Know

Category	Details
Flexibility Rating	High – fully online with no campus visits required
School Type	Public research university
Institutional Accreditation	Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $65 (undergraduate)
Degree Credit Requirements	About 120 credits
Example Major-Specific Courses	Principles of Marketing and Innovation, Consumer Behavior, Digital and Strategic Marketing, Business Analytics
Concentrations Available	Entrepreneurship, Professional Selling, Accounting, Business Administration with marketing electives
In-Person Requirements	None for online programs

This structure allows you to pursue a marketing-related education that fits your schedule and career goals while keeping costs manageable.

Oklahoma State University – Main Campus

Oklahoma State University – Main Campus is recognized as the “Most Flexible Online Option,” making it a strong choice for students balancing work and study. The program tuition is $181 per credit for in-state students, with a graduation rate of 67%.

Why We Picked It

Oklahoma State University offers an online B.S. in Business Administration with concentrations in marketing or marketing communications management. The program uses flexible asynchronous delivery and a block tuition rate for 12–18 credits per semester, making it easier to balance coursework with busy schedules and budgets.

The university is also recognized for strong student outcomes. It has one of the lowest median federal student loan debts, high undergraduate retention rates, and covers about 70% of tuition with institutional aid, the third-highest percentage among ranked schools.

With its affordability, academic quality, and student support, OSU provides a well-rounded path for marketing students. The program’s flexibility and cost-effectiveness make it a good choice for gaining theoretical knowledge and practical job skills.

What To Know

Category	Details
Flexibility Rating	High – most coursework available fully online
School Type	Public research university
Institutional Accreditation	Higher Learning Commission (HLC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $50
Degree Credit Requirements	Around 120 credits
Example Major-Specific Courses	Consumer Behavior, Digital Marketing, Marketing Analytics
Concentrations Available	Options in marketing, business, or analytics focus areas
In-Person Requirements	None for most online programs

This structure gives you a clear idea of costs, requirements, and academic strengths before applying.

Kennesaw State University

Kennesaw State University is highlighted as the “Best for Continued Learning Opportunities,” offering tuition at $190 per credit. The program has a graduation rate of 52%, making it a solid choice for students seeking both affordability and pathways for long-term academic growth.

Why We Picked It

Kennesaw State University offers an online B.B.A. in Marketing where students learn to apply tools and techniques for creating and managing marketing strategies. The program also features the Double Owl Pathway, which lets students work toward a master’s degree while completing their bachelor’s, saving time and tuition costs.

KSU is one of the more affordable options, with one of the lowest average in-state tuition rates and a high percentage of tuition covered by institutional aid. With a 69% acceptance rate, the university is one of the more selective schools, fostering a competitive academic atmosphere.

Located near Atlanta, KSU provides access to a large business community for networking and career opportunities. With its affordability, flexibility, and academic quality, it’s a strong choice for students looking to advance in marketing.

What To Know

Category	Details
Flexibility Rating	High – designed for working professionals
School Type	Public university
Institutional Accreditation	Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $40
Degree Credit Requirements	Typically 120 credits
Example Major-Specific Courses	Marketing Strategy, Consumer Behavior, International Marketing, Research Methods
Concentrations Available	Marketing concentration within Business Administration, Social Media and Engagement, Channels Marketing
In-Person Requirements	None for most online programs; limited residency sessions may sometimes be required

This structure helps you see the program’s requirements and strengths in one place. It also shows how the degree blends online coursework with occasional in-person sessions for research and collaboration.

University of Memphis

The University of Memphis is recognized as the “Best for Tennessee Residents,” with an in-state tuition rate of $447 per credit. The program has a graduation rate of 55%, offering a practical option for students seeking affordability and access to a solid academic pathway within the state.

Why We Picked It

The University of Memphis offers its online B.B.A. in Marketing through the Global campus, which charges the same per-credit tuition rate for in-state and out-of-state students. For Tennessee residents, tuition is capped after 12 credits, making it especially affordable for full-time learners. This structure provides both flexibility and cost savings.

The school is also highly accessible, with a 93% acceptance rate and the highest percentage of Pell Grant recipients among ranked programs—57% of undergraduates receive aid. This focus on affordability ensures more students can pursue a degree without heavy financial strain.

With its mix of affordability, flexibility, and strong academic support, the University of Memphis is a solid choice for students seeking an online marketing degree. Its resources and reputation provide the foundation for building a successful career.

What To Know

Category	Details
Flexibility Rating	High – fully online with part-time and full-time options
School Type	Public research university
Institutional Accreditation	Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $25
Degree Credit Requirements	About 120 credits
Example Major-Specific Courses	Consumer Behavior and Rights, Marketing Research, Digital Marketing Strategies
Concentrations Available	General Marketing, Digital Marketing, Sales Management
In-Person Requirements	None for online students

This structure lets you complete your degree at your own pace while ensuring the program meets recognized academic standards. You can choose from several concentrations, and the absence of in-person requirements makes it practical if you live outside Tennessee.

Western Carolina University

Western Carolina University is highlighted as the “Best In-State Per-Credit Cost,” offering one of the most affordable options at just $42 per credit for in-state students. With a graduation rate of 62%, it combines low tuition with solid academic outcomes, making it a strong value choice for budget-conscious learners.

Why We Picked It

Western Carolina University offers an online B.S.B.A. in Marketing that focuses on developing sales and marketing skills. Through the NC Promise Tuition Plan, in-state students pay a capped tuition of just $500 per semester, no matter how many credits they take, making it one of the most affordable options available.

WCU also stands out for accessibility and student support. It has the lowest average in-state tuition rate among ranked schools, one of the highest percentages of students receiving loan aid, and a 16-to-1 student-to-faculty ratio, ensuring more personalized instruction.

By combining affordability, strong academic reputation, and applied skill-building, WCU provides excellent value. Its focus on practical projects and career preparation makes it a solid choice for students aiming to advance in business and marketing.

What To Know

Category	Details
Flexibility Rating	High – online and hybrid formats available
School Type	Public, part of UNC system
Institutional Accreditation	Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Programmatic Accreditation	AACSB International (for business programs)
Application Fee	About $65
Degree Credit Requirements	Around 120 credits for bachelor’s degrees
Example Major-Specific Courses	Principles of Marketing, Consumer Behavior, Digital Marketing and Social Media
Concentrations Available	Business Administration, Finance, Law, Marketing-related tracks, Sales Management
In-Person Requirements	Some programs fully online, others hybrid with limited campus visits

This structure lets you balance your schedule while earning a recognized degree. You can complete most of the coursework remotely, with the option to attend campus if you prefer hybrid learning.

Western Governors University

Western Governors University is recognized as the “Best Accelerated Option,” with a tuition rate of $3,755 per term. Its 67% graduation rate reflects solid outcomes, and the flat-rate model allows motivated students to complete courses faster and potentially save on overall costs.

Why We Picked It

Western Governors University offers an online B.S. in Marketing that can be completed in under three years, thanks to its flexible, self-paced format. With a flat, term-based tuition rate, students can take as many courses as they’re able in a six-month period, helping them save money if they move quickly through the program.

WGU also stands out for accessibility and affordability. It accepts 100% of applicants, has the lowest median federal student loan debt among ranked schools, and keeps tuition costs lower than many competitors.

WGU is a nonprofit focused on improving career outcomes for working adults, offering flexible education without compromising quality. Its accredited programs and strong alumni network make it a practical choice for advancing in marketing.

What To Know

Category	Details
Flexibility Rating	High – competency-based, self-paced learning
School Type	Nonprofit, fully online university
Institutional Accreditation	Northwest Commission on Colleges and Universities (NWCCU)
Programmatic Accreditation	Accreditation Council for Business Schools and Programs (ACBSP)
Application Fee	N/A
Degree Credit Requirements	Varies by program; bachelor’s in marketing requires about 112 credits
Example Major-Specific Courses	Consumer Behavior, Branding, Marketing Management, Digital Marketing Applications
Concentrations Available	Options may include digital marketing and marketing management
In-Person Requirements	None; coursework and assessments are completed online

This structure allows you to complete your degree without relocating or attending campus. The emphasis on online assessments and practical projects supports flexibility while maintaining academic standards.

University of Minnesota Crookston

The University of Minnesota Crookston is highlighted as the “Best for Experiential Learning Opportunities,” offering a tuition rate of $448 per credit. With a graduation rate of 53%, the program emphasizes hands-on learning to help students apply marketing concepts in real-world settings.

Why We Picked It

The University of Minnesota Crookston offers an online B.S. in Marketing that focuses on digital tools and consumer insights to build strong marketing strategies. Courses run asynchronously online, giving you flexibility, though some internships may require in-person participation.

U of M Crookston is also one of the more selective schools, with a 58% acceptance rate, and about 51% of students receive loan aid, placing it high in affordability support. All online students pay the same tuition rate regardless of location, making costs predictable.

With an emphasis on applied learning, the program blends theory with hands-on projects to prepare you for real-world marketing roles. Electives and concentrations allow you to tailor your degree to specific career interests, adding flexibility to your studies.

What To Know

Category	Details
Flexibility Rating	High – fully online with asynchronous courses
School Type	Public, four-year university
Institutional Accreditation	Higher Learning Commission (HLC)
Programmatic Accreditation	Accreditation Council for Business Schools and Programs (ACBSP)
Application Fee	About $30 (may vary for international students)
Degree Credit Requirements	About 120 credits for a bachelor’s degree
Example Major-Specific Courses	Principles of Marketing, Personal Selling, Consumer Behavior and Communication, Digital Marketing Strategies
Concentrations Available	Business Management, Communication, Digital Marketing focus areas
In-Person Requirements	None required; possibly for internship

This structure allows you to complete your degree at your own pace while meeting the same academic standards as on-campus students.

Frequently Asked Questions

How do current industry trends affect the curriculum of online marketing degree programs?

Modern marketing programs now cover social media strategy, data analytics, and digital advertising, teaching you how to run targeted campaigns and analyze consumer behavior. Accredited schools keep coursework aligned with employer needs, preparing graduates for roles like marketing analyst or social media manager.

What are the career prospects for graduates of online marketing degree programs?

Graduates can pursue careers as marketing specialists, analysts, or sales managers, with rising demand in content development and analytics. Accredited programs often provide career services and employer connections, offering steady opportunities in both in-house teams and agencies.

What are the essential skills taught in an online marketing degree program?

You learn to analyze market data, design campaigns, and manage digital platforms. Training often includes communication, project management, and technical skills like SEO and data visualization. Many programs also emphasize research methods, preparing you to work as a market researcher or marketing analyst.

How do online marketing degree programs integrate practical experiences with theoretical learning?

Some schools include internship opportunities with local businesses or national companies. Others use case studies, simulations, and project-based assignments to help you apply theory in real-world contexts. These experiences give you direct exposure to marketing tools and client-focused problem solving.

What are the differences in cost and duration between various online marketing degree programs?

Tuition costs differ by school, accreditation, and residency status, though many programs offer financial aid and scholarships to ease expenses. While bachelor’s degrees typically take four years, accelerated or transfer options can shorten the timeline, and tools like College Scorecard help compare costs and outcomes.